Kwality Wall's Cornetto, a beloved frozen dessert brand under Hindustan Unilever, recently unveiled an exciting advertisement featuring Bollywood actress Alia Bhatt and her "Gully Boy" co-star Siddhanth Chaturvedi. Titled "Cornetto: Unwrap the OG," the ad sets an exhilarating scene with both stars performing daring stunts in a well of death.
Highlighting Cornetto's Double Chocolate Delight
The advertisement captures Siddhanth Chaturvedi savoring a Cornetto, only to be playfully challenged by Alia Bhatt to perform bike stunts. Amidst their shared laughter and playful exchanges, they enjoy the iconic double chocolate Cornetto, priced at Rs 40 for 105 ml. The scene concludes humorously with Bhatt taking the last bite, emphasizing the ad's focus on their featured flavor.
An Array of Flavors to Choose From
Cornetto offers a diverse selection of flavors beyond the showcased double chocolate variant. These include butterscotch, chocolate vanilla, snackers, and the whimsical uni cornetto, catering to a wide range of palates and preferences.
Musical Vibes with Diljit Dosanjh's Track
Enhancing the thrilling atmosphere, the advertisement features "Lover" by Diljit Dosanjh from his album "Moonchild Era." Dosanjh is currently making headlines for his performance in "Amar Singh Chamkila," a biopic available on Netflix.
Alia Bhatt's Longstanding Association with Cornetto
Since 2016, Alia Bhatt has served as a brand ambassador for Cornetto. Her collaboration has included various promotional campaigns, notably during Valentine's Day week of 2016, where she appeared alongside Vikrant Massey in a video that depicted a charming love story.
Breaking Stereotypes in Love Expressions
In 2022, Cornetto launched a campaign titled "Make the First Move," featuring Alia Bhatt and Rohit Saraf. This initiative challenged traditional norms that typically expect men to initiate romantic gestures, encouraging everyone to express love freely and boldly.
Innovative Promotions with Technology
On March 9, 2024, Cornetto partnered with the Under 25 Summit in Bengaluru to introduce their double chocolate variant spectacularly. The event featured a drone show with over 400 drones, captivating attendees, and online viewers with a live stream available on YouTube.
