PepsiCo India's Tidy Trails Expands to New Cities, Pushing Plastic Circularity with Purpose

PepsiCo India has extended its flagship initiative, Tidy Trails, to new cities in a bid to reinforce its commitment to responsible plastic waste management. In partnership with The Social Lab, the community driven program is now active in New Delhi’s Chandni Chowk and Pune’s FC College Road, with further expansion planned in Agra and Guwahati. This rollout builds on earlier successes in these cities and aligns with PepsiCo’s broader goal of creating cleaner and more sustainable urban ecosystems.

Tidy Trails is grounded in a unique circular model. It brings together local administrations, market associations, shopkeepers, and residents to work as a united front in the battle against plastic waste. The program focuses on collection, segregation, and recycling efforts that not only reduce environmental harm but also reshape how communities view plastic use.

One of the standout features of the initiative is the deployment of a mobile van designed to collect plastic waste directly from local establishments. The idea is to make recycling easier and more habitual for citizens, encouraging them to adopt a tidier and more sustainable lifestyle. As an added layer of engagement, PepsiCo India and The Social Lab are using public installations made from recycled plastic   including benches and chairs placed in parks, markets, and community centers   to serve as both functional amenities and visible symbols of environmental progress.

Through in person campaigns, educational signage, and interactive engagements, the program is fostering long term behavioral change. Communities are learning to view plastic not as waste, but as a resource that can be repurposed for public benefit.

Yashika Singh, Chief Corporate Affairs Officer and Sustainability Head at PepsiCo India and South Asia, emphasized that the expansion of Tidy Trails reflects a deep belief in community led solutions. She credited the program's earlier success in Agra and Guwahati to strong support from local administrations and active community involvement.

Sahil Arora, CEO of The Social Lab, echoed this sentiment. He noted that plastic waste, while often seen as a problem, can actually be a catalyst for community empowerment when recycled effectively. Arora stressed the importance of partnerships among businesses, citizens, and policymakers in advancing the goals of the circular economy.

Since its launch, Tidy Trails has collected over sixty eight thousand kilograms of plastic waste and now facilitates the daily collection of hundreds of kilograms in its active cities. The initiative has reached nearly two lakh people, proving its effectiveness in both scale and community impact.

Tidy Trails is more than just a waste management campaign. It is a movement that is reshaping how communities interact with their environment. Through collaboration and innovation, PepsiCo India and its partners are showing that collective action can lead to real, lasting change.

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