ITC Sunfeast SuperMilk has announced its latest campaign, "Nalladhu Thedi Varum," translating to "Goodness comes to you." Featuring Tamil superstars Sneha Prasanna and Simran Bagga together for the first time, the campaign delivers a heartwarming message to families across Tamil Nadu.

 

 

Campaign Concept

  • Message and Theme:
    • The campaign plays on the common notion that one must seek out good things, cleverly flipping it to show that sometimes good things come to us.
    • Set in a picturesque village, the campaign highlights the goodness of Sunfeast SuperMilk Biscuits, made with milk from desi cows (Naatu maatu paal).

 

Campaign Narrative

  • Ad Film Highlights:
    • The film opens with Sneha and Simran stepping out of an SUV, their children running ahead with excitement.
    • The scene transitions to a serene coconut grove where the children play a traditional rural game, their laughter filling the air.
    • Sneha's son asks why they often visit the village, and Sneha, enjoying a stalk of sugarcane, explains they seek good things. Simran’s child asks about these good things, and Simran elaborates on the joys of village life, with Sneha joining in to highlight Sunfeast SuperMilk Biscuits.

 

Campaign Impact

  • Essence and Simplicity:
    • Ali Harris Shere, Chief Operating Officer, Biscuits & Cakes Cluster, Foods Division, ITC Ltd., commented, “With the 'Nalladhu Thedi Varum' campaign, we aim to remind our consumers that sometimes the best things in life come to us, just like Sunfeast SuperMilk Biscuits. This campaign celebrates the essence of simplicity, embodied by our product.”

 

Audience Engagement

  • Heartfelt Appeal:
    • The campaign is designed to captivate audiences, resonating with the modern convenience and goodness of Sunfeast SuperMilk biscuits.
    • By featuring beloved Tamil actresses Sneha and Simran, the campaign connects deeply with local audiences, enhancing its emotional appeal.

 

Conclusion

Sunfeast SuperMilk's "Nalladhu Thedi Varum" campaign is set to launch, inviting families to experience the joy and simplicity brought by Sunfeast SuperMilk Biscuits. Join Sneha, Simran, and their families in celebrating the goodness that comes to you with Sunfeast SuperMilk.