Dentsu, working with software giant Amdocs, has unveiled a new campaign titled 'Live Amazing. Do Amazing.' in India. This initiative highlights the inviting work environment and career opportunities at Amdocs.
Musical Interpretation by Raja Kumari
The highlight of the campaign is a music video by Raja Kumari, a well-known Indian American rapper. The video creatively presents Amdocs' culture and the opportunities it offers, weaving in the legacies of historical figures like William Shakespeare, Aryabhata, and Leonardo Da Vinci to symbolize innovation and creativity.
Statements from Leadership
Gil Rosen, Amdocs' CMO, emphasizes that the company is dedicated to being more than just an employer. Amdocs aims to provide a platform where employees can innovate and impact the world with advanced technology. The campaign, spearheaded by the music video, showcases Amdocs as a dynamic and forward-thinking workplace.
Amit Murthy of Dentsu Creative India notes the uniqueness of this project, praising the collaboration and creative freedom that shaped this campaign.
Siddharth S from Dentsu explains that the music video isn't just a recruitment tool but a call to those who aspire to create and innovate, drawing parallels with renowned historical creators.
Expansive Reach and Engagement
iProspect shaped the campaign’s media strategy to capture and engage audiences through a blend of online and offline media. The strategy includes outdoor advertising, social media promotions, and local media outreach, ensuring the campaign reaches a wide and varied audience.
Jay Mehta of iProspect India describes their approach as focused on captivating and engaging viewers through innovative and immersive experiences, aiming to foster deeper connections with the brand.
