Capri Global Capital has unveiled its latest brand campaign, 'Farz Nibhaatey Hain', starring the Gujarat Titans, an IPL team. This initiative shines a light on the company's strong commitment to making its customers happy and serving them well.
The campaign introduces a set of short commercials. In these ads, we see Gujarat Titans players meeting folks and Capri Loans' team members in different locations. These interactions highlight the easy way you can pay back loans, the straightforward process to apply for a loan, and how much Capri Loans focuses on its customers.
Set to launch on April 3, 2024, the campaign will be seen on various online platforms and social media, especially during the IPL season.
Basant Dhawan, the group CMO at Capri Global, shared his enthusiasm for the campaign. He stressed the company’s effort to serve its customers excellently. He shared that the campaign aims to show that Capri Loans puts customer needs first and rewards returning customers with special benefits.
Pramod Sharma, the National Creative Director at Rediffusion Brand Solutions, talked about the real and caring nature of the campaign. He mentioned that each ad connects with viewers by reflecting their experiences with Capri Loans' services and credit options, sending a clear message about the brand's responsibility in a friendly manner.
