As Mother's Day nears, BIBA, a leading Indian fashion label, has introduced its latest digital campaign, "Kuch Nahi." This initiative celebrates the unconditional love and relentless support of mothers, who often say they want 'nothing' but deserve everything. Indian television star Shilpa Saklani leads the campaign, embodying the spirit of nurturing and selfless maternal love.
The Essence of 'Kuch Nahi'
The 'Kuch Nahi' collection reflects the modesty and grace of mothers, capturing the essence of their selflessness. Each piece in the collection resonates with the sentiment of mothers who prioritize their family's needs over their desires. The term "kuch nahi," meaning 'nothing,' is often their response when asked what they want, highlighting their altruistic nature.
Promotional Film
The highlight of the campaign is a short film featuring everyday scenes of maternal love and sacrifice, set against the backdrop of a simple home. It portrays a mother who anticipates and fulfils her family's needs with ease. The film concludes with a touching scene where the daughter gifts her mother a BIBA outfit for a family event, symbolizing recognition and appreciation of her mother’s silent contributions.
Siddharath Bindra's Vision
Siddharath Bindra, Managing Director of BIBA, shares his connection to the campaign, inspired by his mother who started her business at 40. This Mother's Day, BIBA aims to acknowledge and celebrate the silent, unconditional love of mothers through this poignant campaign and special collection.
The 'Kuch Nahi' collection is available on BIBA’s official website and selected stores nationwide. The promotional film can be viewed across BIBA’s social media platforms, including YouTube, Facebook, and Instagram.
