Evolution of Condom Advertisements: From Safe Sex to Female Pleasure, We’ve Come a Long Way

Gone are the days when advertising for condoms would be hush-hush affairs. Brands have revolutionised the conversations around sex.

Whether it’s Boldcare’s funny advertisements prompting discussions around men’s sexual health, or Manforce's focus on female pleasure, these ads have paved the way for quality discussions around important issues.

Check out these commercials that are quite literally, breaking the internet.

Ranveer Singh Makes a 'Bold' Statement

Ranveer Singh led the bedroom conversation to the living room, quite literally.

In this advertisement, international celebrity Johnny Sins stars as the younger son, while the big brother Singh is the certified head of the family. The Hindi serial parody delivers the message loud and clear- there is no shame in discussions around men's sexual health. The advertisement uses humour to pack a punch but delivers on the intent.

Boldcare Strikes Again with Sins and Singh

The second and recent collaboration between the stars sees them make a parody of the telemarketing commercials.

Johnny Sins plays the dual role of both the 'patient' and Dr. Johnny Science. We loved the tongue-in-cheek jab at 'MBAs for not working, in comparison to the product.

What stands out in the commercial is how the issue has been dealt without seeming distasteful.

Manforce's April Fool's Day Spoof

We know the advertisement was meant as a joke, but it did strike a chord with the audience.

In the video campaign, the male partner discovers his girlfriend faking an orgasm with Manforce's Realgasm Condoms. Later, on its D2C website, the brand clarified that the advertisement was fake.

Even if the advertisement was a spoof, the brand stood true to its messaging. Manforce was one of the first few brands to spin the narrative towards 'female' pleasure, with advertisements featuring Sunny Leone.

The advertisement though bizarre, garnered significant attention on social handles.

How has the advertising evolved?

Back in the day, Manforce had made their strategy 'female-centric' to educate the audience about practising safer sex. Women are often more 'conscious'.Hence changing the targeting, helped the brand to strike relevant conversations with its audience.

However, this new, humourous take by Boldcare, emphasising the relevance of men's sexual issues has brought about an important revolution.

Both genders need to set precedents when it comes to highlighting the societal 'shame' behind such discussions. Society has evolved. And if feminism stands as a marker of equality, both genders should be able to communicate their issues and have honest discussions.

Truly a 'bold' statement that will shape the advertising trends for sexual healthcare products.