Lloyd, a brand known for home appliances, has launched its first designer air conditioner range with a campaign featuring Bollywood stars Deepika Padukone and Ranveer Singh. These new ACs come with special features like mood lighting and changeable designs to make your home look stylish.
The Lloyd Stellar air conditioner is modern and efficient. It can change its mood lighting to match your mood and can cool even in very hot weather. It also has a good air filtration system to keep the air clean.
The Lloyd Stylus series is unique because you can change its design to match your home décor. It also has features like WiFi connectivity and voice control for added convenience.
The campaign shows Ranveer Singh buying a Lloyd AC for his home without consulting Deepika Padukone, which makes her upset at first. But when she sees the cool breeze and mood lighting of the Lloyd Stellar AC, she becomes impressed with his choice.
Alok Tickoo, from Lloyd, said they are excited to launch these designer ACs, catering to the needs of consumers in the northern region. They focus on features like mood lighting and voice control, along with innovative technologies like 'ifeel' and 'ACP AC Convertible to Purifier'.
Rohit Kapoor, from Havells India, said they partnered with Ranveer Singh and Deepika Padukone to highlight the features of the Lloyd AC range. The campaign aims to build trust and connections with customers.
The campaign will be promoted extensively through TV, digital, print, outdoor, and retail channels. You can catch it on Star Sports during the IPL series, as well as on other TV channels and online platforms.
