Flipkart, India's top e-commerce platform, has launched an exciting campaign featuring stars like Shehnaaz Gill, Boman Irani, Ratna Pathak, Rupali Ganguly, Raghu Ram, and Rajiv Lakshman. This campaign includes four films that celebrate Flipkart’s core values, bringing a smile to viewers' faces by featuring beloved characters from India's entertainment world.
A Trip Down Memory Lane
The campaign takes us on a nostalgic journey, reminding us why Flipkart is a favorite shopping destination for millions of Indians. The films showcase memorable dialogues from characters that many of us fondly remember, emphasizing Flipkart's dedication to quality and customer satisfaction.
Reaffirming Customer Commitment
Pratik Shetty, Flipkart's Senior Director of Marketing and Media, explains that the campaign highlights Flipkart's promise to deliver great value on original brands, exceptional savings on groceries, same-day delivery through the 'Dawn to Dusk store,' and quick resolution of customer concerns. Iconic characters like Virus, Maya, and Monisha, along with celebrities Shehnaaz Gill, Raghu, and Rajiv, portray Flipkart officers who ensure these promises are kept.
Creative Process Behind the Campaign
Sachin Kamble, Chief Creative Officer at Leo Burnett India, shares the joy of bringing together iconic characters and their famous dialogues in a series of humorous and reliable brand promises for Flipkart. Each film features quirky characters, highlighting important aspects of Flipkart in a fun and engaging way.
