Livpure, a leading consumer electronics brand in India, has launched a new television commercial (TVC) to promote its latest product, the Livpure Allura Premia water purifier. This ad will air on Star Sports during the T20 World Cup and other Hindi and regional news channels. The campaign uses an elephant to symbolize the complexities of maintaining a regular water purifier.
The TVC Storyline
The commercial begins with a man walking through different parts of the city, accompanied by an elephant. Onlookers laugh and make fun of him, highlighting the absurdity of the situation. When he gets home, his wife is clearly disappointed. The twist comes when we see that he was actually carrying a regular water purifier, symbolizing how cumbersome it can be to maintain one.
Introducing the Livpure Allura Premia
Just like the unexpected challenges of caring for an elephant, maintaining a typical water purifier can be a heavy burden. This is where the Livpure Allura Premia comes in. Livpure’s brand ambassador, cricket legend Sachin Tendulkar, presents the solution. He emphasizes the product’s unique feature – a 30-month free maintenance warranty. The commercial ends with the couple happily using their new Livpure Allura Premia, leaving their maintenance worries behind.
Advanced Filtration and Health Benefits
The Livpure Allura Premia boasts an advanced 10-stage filtration process that ensures the complete removal of viruses and bacteria. Additionally, its copper and alkaline features highlight its commitment to providing not only clean but also healthy and refreshing drinking water. The TVC concludes with the message: “Choose Livpure Allura Premia for a convenient and superior water purification experience, leaving the maintenance hassles behind.”
Comment from Livpure’s Managing Director
Rakesh Kaul, Managing Director at Livpure, commented on the launch: “At Livpure, we firmly believe that access to clean water is everyone’s right. We strive to make water more inclusive and affordable for everyone. This is why we developed the Livpure Allura Premia, which comes with 30 months of free maintenance. It allows families to focus on what truly matters – enjoying the peace of mind that comes with pure, healthy drinking water for everyone in the household.”
