Saregama’s Record-Breaking Leap into the Future of Entertainment

Saregama India Limited, a division of the RPSG Group, has achieved a milestone that cements its position as one of India’s most dynamic entertainment companies. For the financial year 2024 to 2025, the company reported its highest-ever revenue of ₹1,171.3 crore, marking an extraordinary 46 percent year-on-year jump. What makes this achievement remarkable is not just the scale of numbers but the diversity of income streams that are reshaping Saregama into a true entertainment powerhouse.

While music remained the beating heart of Saregama’s success, the company recorded robust growth across advertising, video, retail, and live events. Advertising revenues alone touched ₹190.5 crore, making up about 16 percent of the overall share. The push came from brand partnerships, digital content monetization, and the rising popularity of ad-supported video formats from subsidiaries like FilterCopy and Dice Media. This performance reflects how Saregama has moved far beyond being only a music label and has transformed into a storyteller across multiple platforms.

Saregama’s promotional spending also reached record levels. The company invested heavily in high-profile concerts, from blockbuster events like Diljit Dosanjh’s live performances to digital-first campaigns for web series and branded content. These moves were reinforced by partnerships with leading OTT platforms and production houses, helping the brand enter new regional markets while strengthening its foothold in mainstream entertainment.

Financially, the company reported a profit before tax of ₹276.1 crore and a profit after tax of ₹204.3 crore, with adjusted EBITDA standing at ₹356.6 crore. Saregama also made its largest-ever annual investment of ₹316 crore and announced a staggering ₹1,000 crore commitment toward content creation between FY 2024 and FY 2027. This reflects a bold vision to lead the future of Indian media and entertainment through scale, creativity, and innovation.

Speaking about the milestone, Vikram Mehra, Managing Director of Saregama, said that FY 2024 to 2025 was a landmark year that fused the company’s rich legacy with its forward-looking vision. He emphasized the importance of future-proofing the business through disciplined capital allocation and sharp execution, ensuring that Saregama continues to stay ahead in a rapidly digitalizing media landscape.

Another striking highlight is Saregama’s entry into youth-driven segments such as hip-hop, marked by the acquisition of more than 130 tracks from MTV Hustle 4. Its collaborations with leading production houses like Dharma Productions, Sanjay Leela Bhansali Films, and Jio Studios also reinforced its leadership in content. On the video front, Yoodlee Films, Dice Media, and FilterCopy collectively contributed 16 percent of revenue, with Pocket Aces, their parent company, showing strong year-on-year growth and moving closer to profitability.

The retail and events divisions also made their presence felt. Carvaan, Saregama’s iconic audio player, continued to dominate its category, while e-commerce and modern trade pushed retail revenue to account for 8 percent of the total. Live events, with 44 performances and more than 625,000 attendees, generated nearly a quarter of total income. These large-scale concerts and IP-led shows like “Yeh Shaam Mastani” not only drove revenue but also deepened audience connection and brand recall.

With its record-breaking results, ambitious content investments, and growing footprint across music, video, retail, and live events, Saregama is no longer just a music company. It is a cultural force at the center of India’s evolving entertainment landscape, setting benchmarks that many will aspire to follow.

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