Lotus Herbals introduces its groundbreaking sun protection solution, the Safe Sun UltraRx Sunscreen Serum SPF60++++, featuring an advanced formula enriched with CICA and Hyaluronic Acid. This innovative serum is designed to offer comprehensive protection against the sun's damaging rays and environmental pollutants.
Aiming at the younger demographic, the brand's latest campaign showcases the aspirations of contemporary young women. Through a captivating brand film, it narrates the story of three women who articulate their preference for the Lotus Safe Sun UltraRx Sunscreen Serum SPF60++++, setting a new benchmark for what they expect from sun protection products.
Nitin Passi, the chairman of Lotus Herbals, shared his enthusiasm for the launch, highlighting the serum's alignment with the sophisticated demands of today's youth. This product underscores the brand's commitment to catering to the nuanced needs of a younger, more informed consumer base.
Set to make waves across digital media and social platforms in India, Nepal, Bangladesh, and Dubai, the campaign leverages programmatic advertising to efficiently connect with Gen Z consumers. By analyzing shopping behaviors, Lotus Herbals aims to engage this audience more personally and effectively.
Furthermore, the campaign will gain visibility through strategic promotions on the brand's social media channels and website, complemented by visual branding in physical stores. This multi-channel approach ensures maximum reach and engagement with the target demographic.
