Dove, a well-known beauty brand, has decided not to use fake images made by computers (AI) in its ads. They want to show what real bodies look like.
Famous people like singers and actors Reba McEntire, Drew Barrymore, Beanie Feldstein, and Marsai Martin are supporting this idea.
Dove did a big study in 2024 and found some things that worry them. They learned that lots of women in the US would give up a whole year just to look like their perfect selves. Even though people say beauty standards are getting better, there are still too many hard-to-meet expectations, like being thin but also curvy.
The study also found that almost all women and girls have seen bad beauty messages online. AI, or computer-made images, are a big reason for this. By 2025, computers will make most of the stuff we see online, and this could make women feel bad about how they look. Even when they know those images aren't real, they feel like they need to change themselves.
Even though AI can let people try out different looks, it doesn't show everyone fairly. Dr. Phillippa Diedrichs, who studies psychology, says it's really important to see real beauty, not just what computers make.
To help with this, Dove made some simple rules called the Real Beauty Prompt Guidelines. These rules help make images that show what beauty really looks like on AI platforms. Dove wants women to decide for themselves what beauty means, without computers telling them what to think. Alessandro Manfredi, who works at Dove, says they really care about showing what real beauty is.
Famous women like Reba McEntire, Drew Barrymore, Beanie Feldstein, and Marsai Martin are helping Dove share this message. They want everyone to know about and celebrate real beauty, no matter how old you are.
