Swiggy Instamart has released a new digital ad featuring Indian cricket team captain Rohit Sharma and his wife, Ritika Sajdeh. This ad is part of the ‘Yeh Se Leke Woh Tak’ campaign, showcasing Swiggy Instamart as the go-to store for all your needs.
Cozy Living Room Setting
The ad is set in a cozy living room, giving viewers a peek into the everyday life of Rohit and Ritika. They chat casually while browsing their phones. Ritika, using the Swiggy Instamart app, asks Rohit if he needs anything. Rohit, in his typical forgetful style, signals "Yeh" as if drinking tea. Ritika, familiar with his quirks, understands and adds tea cups to her cart.
Amusing Gestures
As they continue talking, Rohit struggles to remember item names. He uses vague gestures like "Woh" to indicate he needs a phone charger and mimics his cricket pull shot for a vegetable chopper. Ritika instantly recognizes his gestures and adds the items to the cart before he finishes.
Effortless Communication
This ad highlights the couple's seamless communication and Rohit's endearing forgetfulness. It also shows the wide variety of products available on Swiggy Instamart, from "Yeh to Woh."
Comments from Swiggy
Ashwath Swaminath, Chief Growth and Marketing Officer at Swiggy, expressed excitement about the campaign. "We are thrilled to launch the ‘Yeh Se Leke Woh Tak’ campaign with Rohit and Ritika. This campaign showcases our extensive range of products delivered in just 10 minutes, making Swiggy Instamart the go-to store for everyone."
Aims of the Campaign
Featuring one of India's most beloved cricketers and his wife, the campaign aims to connect with audiences looking for a hassle-free shopping experience. Swiggy Instamart offers a wide range of products—from toys to electronics, socks to bedsheets, sunscreen to air coolers—all delivered in just 10 minutes.
