Celebrating World Sleep Day, The Sleep Company introduced its groundbreaking #OneMoreHour campaign to tackle the alarming sleep deprivation prevalent in India. The initiative aims to revolutionise sleep habits by encouraging individuals to prioritise an extra hour of sleep daily.
Alarming Sleep Trends in India
The campaign commenced with an Instagram poll conducted by Anil Kapoor, revealing stark statistics about the sleep habits of Indians. Shockingly, only a mere 15% of respondents reported sleeping more than eight hours, while the majority (60%) averaged only 6-7 hours per night. This data underscores the urgent need for intervention to address insufficient rest among the populace.
Importance of Quality Sleep
Regular, high-quality sleep is pivotal for maintaining overall health and well-being. Adequate sleep allows the body to undergo essential repair processes, reducing the risk of various health issues, including cardiovascular ailments. Recognising the detrimental effects of sleep deprivation on health and lifestyle, The Sleep Company emphasises the significance of a consistent eight-hour sleep schedule.
The #OneMoreHour Campaign
The core of the #OneMoreHour campaign is to encourage individuals to commit to an additional hour of sleep each night. By fostering a collective effort to prioritise sleep, the initiative aims to improve sleep quality and enhance overall health outcomes. Participants are urged to take the pledge to sleep #OneMoreHour, with the enticing opportunity to win SmartGRID products.
Participation and Pledges
The response to the campaign has been overwhelming, with over 5,000 individuals taking the pledge within a short span. Moreover, participants have actively engaged in nominating friends and family, amplifying the reach of the movement. This enthusiastic response underscores the pressing need for initiatives promoting healthier sleep habits.
Collaboration with Health Expert
In collaboration with esteemed health expert Digvijay Singh and prominent lifestyle influencers, The Sleep Company is spearheading efforts to raise awareness about the critical importance of adequate sleep. By leveraging the expertise and influence of these individuals, the campaign endeavours to reach a wider audience and effect meaningful change
Depiction of the Campaign
The campaign's message is vividly brought to life through a captivating CGI SmartGRID mattress video, showcasing Indians pledging to sleep #OneMoreHour. This visual representation serves to inspire and motivate individuals to prioritise better sleep habits for their overall well-being.
Statement from Co-founder
Priyanka Salot, co-founder of The Sleep Company, emphasises the urgency of addressing sleep deprivation in India. She underscores the campaign's mission to advocate for healthier sleep habits and contribute to building a healthier society.
Discount Offer
As an incentive to support the #OneMoreHour campaign, The Sleep Company is offering exclusive discounts of up to 45% on its products. This limited-time offer presents an excellent opportunity for individuals to invest in improving their sleep quality.
