BN Group has launched a dynamic advertising campaign called #JaisaGharWaisaCookingOil to promote its new Nutrica wellness and fitness oils. The campaign features various media, including six TV commercials, outdoor ads, print media, and digital promotions.
Philosophy Behind the Campaign
The campaign is built on the belief that different families have different health goals. It highlights the importance of choosing the right oil, with three specific products: Nutrica Pro Immunity Oil, Nutrica Pro Energy Oil, and Nutrica Pro Fitness Oil, each designed for specific wellness needs.
Insights from the CMO
Kiran Giradkar, CMO of BN Group, explain that Nutrica aims to cater to the unique wellness requirements of each family. The campaign avoids traditional marketing visuals and instead uses a fresh, engaging approach to resonate with a wide audience. Giradkar hopes this strategy will redefine health aspirations across households.
Creative Strategy
Mohit Ahuja, President of GOZOOP Group, emphasizes that the campaign uses real-life scenarios to demonstrate the unique benefits of each oil type. The humorous, non-traditional ads are designed to stand out in the competitive market.
Multilingual Reach
The campaign is accessible in multiple languages, including English, Hindi, Marathi, Bengali, Kannada, Tamil, Telugu, and Malayalam. It aims for broad reach through social media and television to maintain ongoing engagement with consumers.
