Tata Motors has introduced a new digital initiative called 'Karo Business Tension Free.' This campaign is designed to inform vehicle owners about the Annual Maintenance Contract (AMC) service, presenting it as a stress-free solution for vehicle maintenance.
Insights and Goals from the Campaign
Shubhranshu Singh, the Chief Marketing Officer at Tata Motors Commercial Vehicles, discusses the campaign's focus. He emphasizes Tata Motors' commitment to providing not only top-quality vehicles but also solutions that ensure customer satisfaction and peace of mind. The campaign uses emotional storytelling and practical scenarios to demonstrate the benefits of AMC, often an overlooked aspect of after-sales service.
Educational Digital Films and Customer Benefits
The campaign features six short digital films, each starring a protagonist who explains the benefits of the AMC service in a unique style. These films aim to educate viewers on the importance of systematic vehicle maintenance and introduce them to the special features of Tata Motors' AMC service.
Encouraging Proactive Vehicle Maintenance
With 'Karo Business Tension Free,' Tata Motors reinforces its dedication to supporting vehicle owners by ensuring reliable and efficient service. This campaign helps educate customers about effective vehicle maintenance, enhancing their overall experience with Tata Motors.
