Amaze, a leading name in the energy solutions sector, announced ambitious plans to amplify its market presence threefold in the coming three years, with an acute focus on solar energy products and high-capacity inverters.
During a press event held in Luckily on April 3rd, the company launched its visionary campaign, 'Hamesha #ReadyToPerform.' This initiative spotlights Amaze's comprehensive range of energy solutions, including state-of-the-art inverters, batteries, and solar products, all engineered to navigate prolonged power outages, adverse weather conditions, and ensure swift charging capabilities.
Central to the campaign is cricket icon Virat Kohli, whose unparalleled commitment to his sport mirrors the resilience and superior performance that Amaze embeds in its products. The campaign's narrative captures Kohli in moments of intense training and self-improvement, drawing a parallel to Amaze's pursuit of excellence and innovation in the energy domain.
Preeti Bajaj, the CEO of Amaze, underscored the company's dedication to revolutionizing energy accessibility for India's burgeoning demands, while Neelima Burra, the Chief Strategy and Marketing Officer, pointed out the campaign’s objective to embolden the spirit of middle India to pursue their ambitions unabated by infrastructural constraints.
Adding to the chorus of endorsements, Anusha Shetty, Chairperson of Grey Group India, lauded Amaze’s initiative as a significant step towards fueling the dreams of Indian households through the assurance of continuous power supply.
The 'Hamesha #ReadyToPerform' campaign is set to chronicle Kohli's relentless work ethic alongside showcasing Amaze's dependable inverter batteries, inspiring consumers to share their own tales of perseverance and ambition under the #ReadyToPerform banner.
