Zomato has launched new advertisements for its Pay-Day Party campaign, starring Sharan Hegde, a well-known influencer focused on personal finance. Hegde shares valuable investment advice through these ads.
Zomato has been enhancing its marketing game by partnering with credible names. Sharan, as a choice for a brand partnership, seems a little out of the ordinary for Zomato. This shows that the brand is trying to engage with a diverse audience.
First Advertisement Details
The initial advertisement, "Top 1% Mindset," shows Hegde in a podcast-like setting. He discusses investment strategies that are not commonly known, targeting advice typically reserved for the wealthiest 1%. Hegde's key message is investing in relationships rather than just traditional financial instruments like mutual or pension funds. The ad concludes by promoting Zomato's Pay-Day Party offers.
Hegde's Social Media Influence
Known as @financewithsharan online, Hegde has a substantial following, with about 2.8 million YouTube subscribers and 2.5 million Instagram followers. He also runs a private group called The 1% Club, offering exclusive educational content and networking opportunities.
Second Advertisement Overview
In another ad, Hegde speaks to an audience from a stage, diverging from typical investment talks. He suggests that people should treat themselves at the start of each month, challenging the usual practice of immediate financial investment.
Zomato's History with Influencers
This campaign is not Zomato's first venture with influencers. Previously, they collaborated with comedian Samay Raina and actress Sahiba Bali to explore food hacks. They also worked with YouTuber Mumbiker Nikhil, who showcased his favorite restaurants in Juhu.
Timing and Impact of the Ads
The timing of these ads coincides with the typical payday week for many in India, suggesting that viewers might consider spending on friendships and personal enjoyment, as advocated by Hegde.
