Zomato, the popular Indian food delivery platform, has launched an exciting ad campaign to coincide with the upcoming Cricket World Cup. This campaign, titled "Match Ho Toh Zomato," features two prominent Indian celebrities, Ranveer Singh and Samantha Ruth Prabhu, aiming to capture the hearts of young Indians.
Stars Reflect on Cricket's Significance
Directed by the acclaimed Bollywood duo Raj Nidimoru and Krishna DK, the film starts with Ranveer Singh and Samantha Ruth Prabhu discussing the importance of India winning the Cricket World Cup. The narrative emphasizes that while many things in life can be missed, the focus right now is solely on India clinching the World Cup victory.
Celebrating Food and Cricket
The ad beautifully intertwines the nation's love for food and cricket. It shows a group of friends, including the two celebrities, gathered around, engrossed in the cricket match, with Zomato-ordered food boxes scattered around. The scene captures the camaraderie and excitement, culminating in the joyous chant, "Indiaaa-India."
Celebrity Endorsements and Their Experiences
Ranveer Singh expressed his enjoyment of the collaboration, highlighting the fun he had while shooting the ad. He believes the campaign's charm will bring smiles to viewers' faces, emphasizing the joy of ordering from Zomato during World Cup matches. Samantha Ruth Prabhu also shared her positive experience, noting how cricket brings people together and praising the creative execution of the ad by directors Raj and DK.
Campaign’s Objective
The primary goal of this campaign is to resonate with the younger demographic of India, blending the universal themes of cricket and food, which are central to Indian culture. By using relatable narratives and beloved celebrities, Zomato aims to create a memorable and impactful advertisement that encourages people to order food from Zomato while enjoying cricket.
