Amazon Prime Video, in collaboration with Bare Bones Collective, has launched a heartwarming Mother’s Day campaign titled "Prime Entertainer," paying tribute to all the mothers who have tirelessly entertained fidgety toddlers around the world. Conceptualised and written by Bare Bones Collective, the campaign celebrates the spirit of mothers who have been the original stand-up comics and content creators in the lives of their children.
Concept of the Campaign
The video showcases moms effortlessly donning their entertainment hats, showcasing their innate ability to make their children laugh, cheer, and be entertained. From impromptu performances to creative improvisations, mothers instinctively know how to bring joy to their children's lives, reminding viewers of cherished memories from their childhood.The campaign uniquely captures the multitude of responsibilities that mothers quietly shoulder while emphasising the recognition long overdue amidst the distractions of modern life.
Marketing Team's Response
Swati Dua, the Chief Operating Officer of Bare Bones Collective, shared her thoughts on the campaign, expressing gratitude to Prime Video for allowing them to celebrate the role of mothers as the original entertainers. Dua highlighted the diverse roles mothers play, from being comedians to singers and dancing monkeys, constantly finding new ways to engage their children.
Campaign's Message & Promotion
The campaign is being promoted on Prime Video's social media platforms, including YouTube, Instagram, and Facebook, aiming to spread the message of gratitude and appreciation for mothers. While acknowledging that every day is Mother's Day, the campaign serves as a timely reminder to express gratitude and pamper the magical beings called moms who have loved and entertained us throughout our lives.
