Zomato’s District App Transforms War 2 Hype Into a Nationwide Fan Battle

District by Zomato, the go-to platform for going out, has teamed up with Yash Raj Films in a way that redefines movie promotion for the digital age. With War 2 set to be one of the biggest action spectacles of the year, this collaboration invites fans to step directly into the heart of the story. Through the app’s “Movies” section, users can pledge allegiance to either Team Hrithik or Team NTR, each representing the film’s fierce on-screen rivalry. Once a side is chosen, users join exclusive fan groups, where they compete, engage, and stand a chance to win official War 2 merchandise that cements their place as super fans.

What makes this campaign stand out is how it shifts film promotion from passive viewership to active fan engagement. District by Zomato is not just showing audiences what the film is about  it is giving them a chance to live it. The app experience is supported by Hotlist reminders that keep users looped into the latest updates, interactive challenges that ignite competition, and social media activations that spread the excitement beyond the app’s borders. By encouraging user-generated content, the campaign is building an online space where fans feel part of something larger than themselves.

For Yash Raj Films, this is a chance to extend the War 2 universe beyond cinema halls. Senior Vice President of Marketing and Merchandising Manan Mehta explains that the studio’s strategy is rooted in expanding storytelling into new spaces, creating experiences where fans can participate before the first scene even plays. District by Zomato’s digital-first approach is the perfect fit, turning everyday interactions on the app into moments charged with cinematic anticipation.

The campaign’s brilliance lies in its blend of culture and technology. Hrithik Roshan and NTR Jr already command massive fan followings, but by gamifying that rivalry, the partnership taps into competitive spirit while deepening emotional investment. Fans are not just waiting for the release date; they are actively representing their chosen side, rallying others to join them, and sharing their experiences across platforms.

This is modern movie marketing at its most dynamic  interactive, community-driven, and tailor-made for an audience that consumes entertainment both online and offline. By the time War 2 hits the big screen, fans will have already fought for their team in the digital arena, making the cinematic showdown even more personal.

The War 2 fan experience is now live on the District app, offering a front-row seat to a rivalry that begins long before the opening credits.

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