Emcure Pharmaceuticals has launched its new corporate campaign titled "Cure and Beyond," featuring cricketer MS Dhoni. The campaign aims to highlight Emcure's vision to go beyond mere cure and enable healthier living for individuals.
The campaign underscores Emcure Pharmaceuticals' commitment to innovation as a core aspect of its operations and seeks to foster thought leadership within the Indian Pharmaceutical Market.
What is the Campaign all about?
Built upon a compelling narrative, the campaign goes beyond the traditional role of offering pharmaceutical products to patients. It focuses on a broader mission of supporting, empowering, and educating millions of people to lead healthier lives. The ad film, starring 'Captain Cool' MS Dhoni, will be launched across various media platforms, including digital, television, and print.
Satish Mehta, managing director and CEO of Emcure Pharmaceuticals, stated, “At Emcure, we have always been striving to move the needle. The campaign ‘Cure and Beyond’ is our endeavour to put forth our vision and what we stand for. And who better to take this forward than a man who has gone above and beyond all through his life - Dhoni. With this effort, we want to reinforce our core belief of empowering people and communities through innovation.
Check out the campaign here:
