Gamification is an interesting concept to engage your audience. Brands often engage with their audience with interesting contests and games.
OYO played the long 'game' during the IPL season.
OYO Rooms has launched an innovative campaign tied to the excitement of the IPL 2024 season, offering cricket fans the chance to turn their match predictions into free stays and prizes.
In collaboration with Blank The Agency, the campaign cleverly portrays individuals boasting about their connections with OYO's founder and CEO, Ritesh Agarwal, to secure complimentary stays at luxury hotels.
However, the ad emphasizes that only accurate cricket predictions, not personal connections, will determine the winners of the free stays.
Dubbed the "Free Stays League" campaign, OYO invites cricket enthusiasts to participate in a daily prediction challenge. Participants who correctly forecast the winners of each match during the IPL tournament will be entered into a daily draw.
Each day, 100 lucky individuals will win a free stay at a premium OYO property of their choice, along with Amazon vouchers valued up to Rs 5,000.
Additionally, every correct prediction earns participants OYO Rupees worth Rs 100, which can be redeemed towards future bookings. The participant with the most accurate predictions throughout the tournament stands to win the grand prize - an iPhone 15.
Ritesh Agarwal, founder and group CEO of OYO Rooms, expressed the brand's commitment to providing unique experiences for guests while celebrating the joy of cricket.
Nikhil Chaudhary, founder and CEO of Blank The Agency, highlighted the campaign's departure from typical cricket advertisements by focusing on everyday people and leveraging the buzz surrounding Ritesh Agarwal's name post-Shark Tank.
While contests based on match predictions are not new, OYO's initiative adds a fresh twist to engaging cricket fans during the IPL season.
Similar contests were introduced during IPL 2023 by brands like Noise and Zomato, demonstrating the popularity and effectiveness of such campaigns in capturing audience attention and fostering brand engagement.
With the Free Stays League campaign, OYO aims to enhance the cricket viewing experience for fans while reinforcing its brand presence and commitment to providing memorable experiences for guests.
