Pepperfry is shaking up the interior styling scene with its latest campaign, "Fashion for Home," which aims to blur the lines between personal fashion and home decor. By drawing parallels between these two realms, the campaign seeks to revolutionize the way people approach decorating their living spaces.
What is the campaign about?
Targeting both a youthful demographic and a broader audience, "Fashion for Home" taps into the world of fashion to infuse sophistication and style into home decor. The campaign underscores the idea that just as individuals meticulously curate their wardrobes, they can apply the same level of attention and creativity to furnishing and decorating their homes. Accessories in one's wardrobe are likened to decor in a home, emphasizing the importance of thoughtful styling.
To resonate with fashion-forward consumers, Pepperfry has partnered with the renowned fashion brand 'StyleMati' as their apparel partner. The campaign visuals feature models adorned in stylish StyleMati clothing, set against the backdrop of chicly decorated Pepperfry homes. This collaboration aims to make homes as fashionable as the individuals who inhabit them.
Pepperfry's Marketing Team's Speaks About the Campaign
Archana K., lead of brand marketing at Pepperfry, expressed excitement about the campaign, stating, “We are thrilled to introduce our new campaign, 'Fashion for Home,' which calls on all fashionistas to style their homes as meticulously as they style themselves." She emphasized Pepperfry's belief that one's home should reflect their personal style, and with "Fashion for Home," they aim to inspire individuals to view their living spaces as an extension of their identity.
The campaign positions Pepperfry as a go-to destination for home styling needs, boasting over 60,000 options in Home Decor, Lamps & Lighting, Kitchen & Dining, and Furnishings. This expansive range allows customers to create homes that are as fashionable as they are, solidifying Pepperfry's reputation as a comprehensive solution for stylish living.
Check out the snippet of the campaign on Instagram:
