The race to the Paris Olympics is on, and PUMA India is sprinting ahead with a groundbreaking announcement. PUMA India has teamed up with the Indian Olympic Association (IOA) as the official footwear partner.
This partnership ensures that the Indian Olympic contingent will be equipped with PUMA's best—from sleek travel shoes, backpacks, to yoga mats. Keep an eye on top talents such as javelin champ Kishore Jena, equestrian Anush Agarwalla, and sharpshooter Sift Kaur Samra, as they sport PUMA gear on their quest for gold in Paris. Additionally, 45 out of the 100+ Indian athletes across various sports disciplines comprise the PUMA contingent at the Paris Olympics, making it the largest squad by a brand in the country this year.
PUMA isn’t just supporting athletes behind the scenes; they are celebrating them on a grand scale. In an electrifying showcase of athleticism and agility, PUMA India's latest campaign, "See the Game Like We Do," transforms the monumental achievements of three Indian Olympians into urban landmarks across Mumbai today, connecting the extraordinary with the everyday.
Celebrating Olympians Through Urban Landmarks
- PV Sindhu's Smash: Ace shuttler PV Sindhu's shuttlecock smash speed of 349 kmph, triple the speed of Mumbai’s iconic local train, is visualized across the coaches of the Central Line route starting today.
- Kishore Jena's Throw: Kishore Jena’s best javelin throw of 87.54 meters, as high as a skyscraper, is celebrated with massive imagery on the facade of one of the tallest buildings in the Prabhadevi area of Mumbai.
- PR Sreejesh's Reflexes: PR Sreejesh’s lightning-fast reflexes, with a reaction time of about 0.15 seconds—quicker than a blink—are illustrated through an innovative digital billboard on the Eastern Express Highway in Mumbai.
By linking these Olympians' record-breaking performances to common urban experiences, PUMA's campaign vividly demonstrates the world-class caliber of Indian athletes and cements their achievements in the daily landscape. This campaign not only highlights PUMA's dedication to supporting sports culture but also spotlights the remarkable feats and extraordinary capabilities of these athletes.
Statements from Key Figures
Karthik Balagopalan, Managing Director of PUMA India, stated, “PUMA is dedicated to empowering athletes to surpass their limits and achieve their full potential. Through our partnership with the Indian Olympic Association, we will provide athletes with best-in-class footwear and sports accessories, aiming to support their pursuit of excellence at the Paris Olympics. Additionally, we aim to recognize the milestones achieved by athletes of our country through this campaign. I hope our efforts to celebrate our champions will inspire others to give their best and encourage many young and aspiring athletes to take up Olympic sports in India.”
Dr. PT Usha, President of the Indian Olympic Association and renowned former track-and-field athlete, added, “Our partnership with PUMA is pivotal in our mission to elevate the capabilities of our athletes. Equipped with PUMA’s top-quality shoes and accessories, our athletes will be primed to compete at the highest level. The IOA is deeply committed to enhancing India’s medal prospects at the Paris Olympics, and such collaborations are a crucial step towards achieving that goal.”
Javelin champ and PUMA ambassador Kishore Jena commented, “Support from the fans always plays a critical role for athletes in big tournaments, and it's heartening to see a global brand like PUMA come forward with this amazing campaign to unite the whole nation, encouraging Indian athletes as we chase Olympic glory. I'm confident that high-quality footwear and sports accessories will help us produce our best show in Paris, leaving no stone unturned.”
As the Olympic flame gets ready to be lit, PUMA and India’s finest are gearing up for an unforgettable showdown in Paris. With the world watching, they are not just participating—they are poised to make history.
