Tata Salt launches its 'Namak ho Tata ka, Tata Namak' campaign with a catchy new jingle, resonating with consumers of all ages.
Featuring 11 films, the campaign depicts how the jingle seamlessly integrates into various daily scenarios, showcasing Tata Salt as 'Desh Ka Namak', appealing especially to the younger generation.
Deepika Bhan, representing Tata Consumer Products, emphasises Tata Salt's 40-year legacy as a trusted brand. The campaign underscores the brand's timeless appeal and its commitment to staying relevant in changing times.
Anurag Agnihotri, of Ogilvy, highlights Tata Salt's widespread trust among Indian consumers. By reintroducing the beloved jingle in everyday contexts, the campaign strengthens the connection between people and this iconic brand.
