A Safer Internet Starts Here: FedEx and Magic Bus Team Up to Educate 2 Lakh Indians on Cybersecurity

FedEx and Magic Bus India Foundation have launched a powerful nationwide campaign to teach digital safety to over 2 lakh citizens across India, with a focus on empowering youth and underserved communities.

In a time when cyber threats are becoming increasingly common, staying safe online is no longer a choice but a necessity. Recognizing this urgent need, Magic Bus India Foundation has joined forces with FedEx Express to launch the Cyber Safe India Campaign, a large-scale effort to boost digital safety awareness across the country.

The campaign is not just about warnings and rules. It is about enabling people, especially youth and those from underserved communities, to navigate the digital world with confidence. Spanning 13 states and 29 cities including Delhi, Mumbai, Hyderabad, Pune, Bengaluru, Chennai, and Kolkata, the initiative will impact over two lakh individuals. The outreach strategy taps into Magic Bus’s strong grassroots network of over 130 livelihood centers and more than 1,000 colleges to ensure deep community penetration.

The program does not rely solely on classroom sessions. It also uses engaging formats like street plays, digital literacy camps, awareness workshops, and direct collaborations with local cybercrime departments. These elements are designed to make complex concepts simple, interactive, and relatable for everyday citizens, especially those encountering the internet as a first-time tool for learning, earning, and socializing.

With the rise of digital scams and cybercrimes, awareness is now seen as a frontline defense. According to the Ministry of Home Affairs, over ₹43.86 billion has been safeguarded through 1.3 million citizen-reported cyber fraud cases, proving the critical importance of early intervention and education. Supporting this mission, FedEx’s involvement brings global insight and infrastructure to the cause, helping scale the effort effectively and responsibly.

Nitin Navneet Tatiwala, Vice President of Marketing and Customer Experience at FedEx, emphasized the need for preventive education in today’s connected world. He shared that the company is proud to support programs that empower citizens to use digital platforms safely, staying alert and informed in the face of rising online threats.

Jayant Rastogi, Global CEO of Magic Bus India Foundation, highlighted how this partnership aligns with India’s larger vision of becoming a truly digital-first economy. He noted that while access is expanding rapidly, safety must grow with it. The campaign integrates seamlessly with Magic Bus’s existing life skills and employability curriculum, ensuring that digital literacy includes both opportunity and responsibility.

The Cyber Safe India Campaign is also being executed in collaboration with C-DAC under the Ministry of Communications and Electronics. It includes support from State Cyber Cells to strengthen regional engagement, adding depth and accountability to the outreach.

At its heart, this campaign is a reflection of inclusive innovation. It is about making sure that every young Indian, regardless of background, can be part of the digital revolution without falling prey to its risks. It is a blueprint for how brands and non-profits can work together to build not just a connected nation but a secure and empowered one.

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