Kartik Aaryan steps up his monologue game in Urbn's latest #JuiceUpUrbnUp campaign, brought to life by their creative partner, Curativity.
Urbn, a homegrown direct-to-consumer (D2C) brand specialising in charging solutions, has launched its newest campaign, #JuiceUpUrbnUp, featuring a quirky video starring Kartik Aaryan. This video seamlessly blends modern relationship dynamics with Urbn's key features, such as universality, compatibility, and portability, showcasing the brand's commitment to delivering innovative and stylish charging solutions.
The video unfolds with a couple enjoying their first holiday at the beach when Kartik pops up with his signature style, exclaiming, "On your first holiday with your partner, suddenly their phone becomes your phone, their camera becomes your camera, and their laptop becomes your laptop. So many chargers in the midst of love! Not fair, right?" This witty dialogue is followed by the introduction of Urbn's adapters, highlighting their capability to charge any device.
The campaign not only highlights the versatility of Urbn's adapters but also emphasises their fast and reliable charging solutions. With dual charging capability, users no longer need to carry multiple chargers, making Urbn chargers the ideal choice for young couples who are always on the go.
Urbn's sleek design, coupled with its super-fast charging capabilities that can even power up laptops, makes it a no-brainer for tech-savvy individuals looking for convenient and efficient charging solutions.
Announcing the campaign, Sagar Gwallani, founder & CEO of Urbn, expressed his excitement, stating, "At Urbn, we have always aimed to connect with the tech-savvy generation of our country. Adopting a relatable, relationship-centric strategy is key to cultivating a strong connection with the Gen Z audience." Gwallani also expressed his enthusiasm for having Kartik Aaryan as the brand ambassador, whose energetic persona perfectly aligns with Urbn's products and ethos.
Amer Jaleel, co-founder of Curativity, shared his thoughts on the collaboration, highlighting Urbn's innovative approach in catering to the needs of today's content and game-hungry consumers. The collaboration between Urbn, Curativity, and Kartik Aaryan promises an exciting campaign ahead, marking the beginning of a successful partnership.
