YES BANK, the official banking partner for Team India at the Paris Olympics 2024, has launched an inspiring "Milkar Jitayenge" campaign. The campaign features prominent athletes like Neeraj Chopra, Nikhat Zareen, Esha Singh, Harmanpreet Singh, and Tajinderpal Singh Toor. Created by McCann India, the commercial highlights the sacrifices and support systems behind these athletes, emphasizing the collective effort required for success. The campaign encourages national support through the microsite yesteamindia.com, allowing fans to send best wishes to Olympians.
Campaign Highlights
- Featured Athletes: Neeraj Chopra, Nikhat Zareen, Esha Singh, Harmanpreet Singh, Tajinderpal Singh Toor.
- Concept: The commercial, conceptualized by McCann India, focuses on the unseen sacrifices and community support that drive athletes to greatness.
- Microsite: yesteamindia.com allows supporters to send messages to the athletes.
- Media Strategy: The campaign targets audiences via television, OTT, digital, and social platforms.
Leadership Insight
Nipun Kaushal, Chief Marketing Officer at YES BANK, emphasized the campaign's focus on unity and collective effort, celebrating the journey of athletes and their support networks. He expressed pride in partnering with the Indian Olympic Association and supporting India's sports talent.
Conclusion
YES BANK’s “Milkar Jitayenge” campaign not only showcases the dedication of Indian athletes but also galvanizes the nation to rally behind them, fostering a spirit of unity and collective support as they compete in the Paris Olympics 2024.
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