Zomato has launched a series of AI-generated advertisements tailored for its restaurant partners as part of its ongoing campaign during the Tata IPL 2024 season. These ads, conceptualized by Zomato's in-house creative team and directed by Raj Nidimoru and Krishna DK, feature Zomato's brand ambassador, Ranveer Singh, alongside Samantha Prabhu and cricket icon Cheteshwar Pujara.
Zomato goes the 'AI' Way
The AI-generated ads aim to capture the essence of friendship, the love for watching cricket matches together, and the joy of ordering your favourite food online. Each ad highlights the name of the restaurant partner and a signature dish, serving as a personalized promotional tool during the high-demand cricket season. These contextualized advertisements are tailored for every match on JioCinema's IPL feed on CTV.
Check out the commercials here:
Zomato's Marketing Team talks about the Campaign
Sahibjeet Singh Sawhney, Head of Marketing at Zomato, expressed excitement about the initiative, emphasizing their commitment to providing value-added services to restaurant partners and customers. He believes these personalized ads will enhance the food ordering experience for customers and propel restaurant partners' promotional efforts, enabling them to reach a wider audience through targeted marketing.
Raj Nidimoru and Krishna DK shared their experience of collaborating with Ranveer, Samantha, and Pujara, describing it as fantastic and bringing a unique charm to the films. They enjoyed blending the worlds of cricket, movies, and Zomato in a quirky way. Despite not often doing ads, they were thrilled to be part of this creative journey with Zomato, describing it as surprisingly collaborative and a lot of fun.
