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Case studies
Looking back at classic Dharmendra brand associations in Indian advertising

Looking back at classic Dharmendra brand associations in Indian advertising
Cross screen IPL campaigns validated by JioStar Nielsen cross screen study findings

Cross screen IPL campaigns validated by JioStar Nielsen cross screen study findings
Dominos train hawker story shows how informal and organised food worlds meet

Dominos train hawker story shows how informal and organised food worlds meet
CEAT cricket partnerships show why consistency still builds the strongest recall

CEAT cricket partnerships show why consistency still builds the strongest recall
Kantar BrandZ India 2025 report shows 523 billion dollar brand power

Kantar BrandZ India 2025 report shows 523 billion dollar brand power
Fynd Festive 2025 report shows tier three surge and omnichannel maturity

Fynd Festive 2025 report shows tier three surge and omnichannel maturity
Haldirams case study how a Bikaner bhujia shop became a global foods giant

Haldirams case study how a Bikaner bhujia shop became a global foods giant
From Celebrities To Nano Creators How Brands Went Hyperlocal This Festive Season

From Celebrities To Nano Creators How Brands Went Hyperlocal This Festive Season

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Global design specialist steps into Havells India Chief Design Officer role
People
Global design specialist steps into Havells India Chief Design Officer role
Career milestone marks Snigdha Sidhra director role at Burson
People
Career milestone marks Snigdha Sidhra director role at Burson
Growth focused insurtech Probus names Atrey Bhardwaj as Probus Chief Growth Officer
People
Growth focused insurtech Probus names Atrey Bhardwaj as Probus Chief Growth Officer
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Media giants circle as Warner Bros Discovery bidders are pushed to raise offers

Media giants circle as Warner Bros Discovery bidders are pushed to raise offers
Final regulator clears Omnicom IPG merger EU approval milestone

Final regulator clears Omnicom IPG merger EU approval milestone
Restructuring at McCann follows FutureBrand Global CEO Nick Sykes and team exits

Restructuring at McCann follows FutureBrand Global CEO Nick Sykes and team exits
BBC World Service expands Africa based operations with Nairobi at the centre

BBC World Service expands Africa based operations with Nairobi at the centre
Shahrukhz by Danube tower in Dubai honours Shah Rukh Khan journey

Shahrukhz by Danube tower in Dubai honours Shah Rukh Khan journey
Galeries Lafayette Mumbai flagship store marks new chapter in India luxury retail

Galeries Lafayette Mumbai flagship store marks new chapter in India luxury retail
RISE Worldwide and Cricket Australia Sell Out Sponsorship Inventory for India vs Australia Series

RISE Worldwide and Cricket Australia Sell Out Sponsorship Inventory for India vs Australia Series
IPL Valuation Falls Again as Digital Surpasses TV for the First Time

IPL Valuation Falls Again as Digital Surpasses TV for the First Time