Strategic Shift in Content
ImagesBazaar, led by CEO Sandeep Maheshwari, is navigating the challenges posed by generative AI by concentrating on content that AI cannot effectively create. This approach has brought significant success in recent years.
AI's Impact and Response
Generative AI technologies have begun producing stock-like images cheaply, threatening traditional revenue models for stock photography. In response, ImagesBazaar has capitalized on producing unique, dynamic content.
Legal and Ethical Considerations
Maheshwari emphasizes the legal risks associated with AI-generated images, such as the necessity for model release forms and the potential for intellectual property violations.
Focusing on Human Elements
The platform focuses on creating images featuring complex human interactions, like family portraits or office teams, which AI currently struggles to replicate authentically.
Marketing and Business Adaptations
Traditionally reliant on print advertising, ImagesBazaar has shifted towards investing in high-quality content production rather than extensive advertising campaigns. This change has proved beneficial, with the company experiencing remarkable success in the past two years.
