Times Network Buys Digit.in from 9.9 Group

Times Network, a leading broadcast and digital network, has acquired Digit.in from 9.9 Group. This includes both the print and digital parts of Digit's business.

Significance of the Acquisition

This move shows Times Network’s dedication to growing its digital publishing efforts. The network currently reaches over 110 million active users monthly and gets more than 1 billion video views each month.

About Digit

Digit started in 2001 with the launch of Digit magazine. For over two decades, Digit has helped people choose, buy, and use technology. The brand has successfully grown its presence online with Digit.in.

Digit’s Communities

Digit is known for its vibrant communities:

Digit Squad: A network of tech influencers.
SKOAR College Gaming Club (SCGC): A leading college gaming community.

Together, these communities reach 180 million people.

Statements from Leaders

N Subramanian, CEO (New Media and Investments), Times Group

"At Times, we aim to create valuable digital communities. We believe Digit fits well in our strategy to build digital products for diverse audiences. We are confident that Digit’s legacy and leadership will grow under Times Group."

Vikas Gupta, Founder and Director, 9.9 Group

"Digit has been India’s Technology Navigator for 24 years. Joining Times Network is an exciting new chapter for Digit. This will help Digit grow further and continue to provide trusted tech information to our readers."

Complementary Strengths

Digit’s strong presence in digital, print, and events enhances Times Network's assets. This combination offers advertisers a great platform to engage with tech-savvy audiences.