The 77th Cannes Film Festival saw many Indian influencers and content creators making their mark on the red carpet. These influencers have gained popularity and secured brand collaborations, showcasing their impact on the global stage.

Ankush Bahuguna

Male beauty influencer Ankush Bahuguna wore an outfit designed by Rohitash Notani. Promoting young Indian fashion designers, he walked the red carpet as part of the Brut India squad, with Brut being the festival's official media partner.

Ayush Mehra

Indian YouTuber and actor Ayush Mehra attended Cannes 2024 in an outfit designed by Sawan Gandhi, looking stylish and confident.

Nancy Tyagi

Content creator Nancy Tyagi graced the Cannes red carpet in a self-designed ruffle gown, showcasing her creativity and style.

Viraj Ghelani

Viraj Ghelani, another popular content creator, wore an outfit designed by Chandan Gandhi, accessorised with sunglasses from DB Eyewear and a watch from Omega.

Aastha Shah

Influencer Aastha Shah wore a glossy golden gown by Fouad Sarkis, with rings and cuffs by Swarovski. She represented Brut India at the event, adding a touch of glamour to the red carpet.

Vishnu Kaushal

Known for his humorous Instagram content, Vishnu Kaushal appeared at the festival in an outfit by Shrey Vij, adding his unique flair to the event.

Namita Thapar

Namita Thapar, executive director at Emcure Pharmaceuticals, attended the festival in a dress by Elio Abou Fayssal, paired with jewellery from Helena Joy, adding elegance to the red carpet.

Public Reaction

Despite the influencers' glamorous appearances, some netizens were unhappy about their presence at the festival. They felt the event should focus on celebrating films and filmmakers rather than social media influencers. This debate started during the 76th Cannes Film Festival, where influencers like Kusha Kapila, Dolly Singh, Masoom Minawala, Ranveer Allahbadia, and Shivani Bafna walked the red carpet.