Jackie Shroff Becomes Ugaoo’s First Brand Ambassador to Lead the Green Gifting Movement

Jackie Shroff’s love for plants is legendary. Known for turning up at events with a spider plant around his neck and tending to his organic farm with genuine care, he embodies the essence of a true plant parent. It is this authenticity that has led Ugaoo, a leading houseplants and urban gardening brand, to make him their first-ever brand ambassador.

According to founder and CEO Siddhant Bhalinge, the decision was simple. Shroff’s cultural reach, especially in North and West India, his multi-generational appeal, and his lifelong commitment to green living made him the perfect choice. As Ugaoo marks a decade in business, the collaboration signals a new phase in its journey  shifting from being a brand loved by urban consumers to one that resonates with households in smaller cities across India.

The campaign with Shroff focuses on “green gifting” for the festive season, offering curated hampers that encourage people to celebrate with plants instead of traditional gifts. This will be amplified across YouTube, Instagram, Meta, OTT platforms like MX Player and Hotstar, and outdoor media in key cities including Pune, Mumbai, Bengaluru, and Delhi.

While Shroff lends cultural weight to the brand, influencers and digital creators have played a key role in making plant gifting aspirational. Short, relatable videos have helped remove the intimidation around plant care, expanding the market beyond hobbyists. Ugaoo has built on this momentum by creating educational content through its blog and social media, ensuring new plant parents feel confident after purchase.

Beyond marketing, Ugaoo is making an aggressive offline push. From just three cities a year ago, it now has twelve experiential stores and plans to reach twenty by the end of the financial year, with cities like Hyderabad, Gurgaon, Delhi, Indore, Lucknow, and Ahmedabad on the expansion list. By 2030, the goal is to have a hundred stores nationwide. These outlets are designed as immersive spaces where customers can learn about plants, discover rare species, and interact with in-house experts.

Ugaoo’s multi-channel approach ensures every type of customer is served. Quick commerce platforms like Blinkit, Zepto, and Instamart cater to last-minute gifting needs, while retail stores invite conscious, leisurely purchases. The brand’s direct-to-consumer website offers variety for enthusiasts and repeat buyers, while corporate plant rental programs subtly keep Ugaoo’s branding in everyday office environments.

What truly sets Ugaoo apart is its farm-to-home advantage. The company grows over 2.5 lakh plants every month on its 25-acre Pune farm, with plans to scale to six lakh within a year. This ensures healthier plants with a thirty-day replacement guarantee and consistent quality across all channels.

Looking ahead, Ugaoo sees plant parenting as a major lifestyle trend for the next decade. In an age where urban living often limits space and time, plants provide companionship, wellness benefits, and a touch of nature indoors. With Jackie Shroff as the face of this movement, Ugaoo is ready to take the joy of greenery to millions more homes across India and beyond, with Dubai and Singapore next on its expansion roadmap.

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