MS Dhoni Joins ACKO as Brand Ambassador and Investor, Bringing His Winning Spirit to Insurance

MS Dhoni has never been one to play it safe on the field, and now he is bringing that same fearless mindset to a new pitch   the world of digital insurance. The legendary cricketer has joined ACKO as both brand ambassador and investor, a move that reflects his belief in the company’s vision of simplifying insurance and making it more consumer-friendly.

This is not just a celebrity endorsement. Dhoni has also invested in ACKO through his family office, Midas Deals, underlining his long-term commitment to the brand’s growth and innovation journey. As one of India’s most trusted public figures, Dhoni’s presence is set to redefine how consumers view insurance in the country.

Speaking about the association, Dhoni said, “As an automobile enthusiast, I’ve often found insurance to be unnecessarily complicated. ACKO brings clarity where there was confusion. Their tech-first, customer-centric approach reflects the way new India wants to engage with insurance. I’m excited to support a brand that’s focused on trust and transformation.”

His endorsement is not just rooted in admiration but in personal alignment with ACKO’s values   transparency, simplicity, and customer obsession. ACKO has already carved a niche for itself as a disruptor in the insurance space with its digital-first offerings, zero paperwork approach, and instant claim processing. With Dhoni on board, the brand aims to take its message to a wider audience that still views insurance with suspicion or confusion.

Founder of ACKO, Varun Dua, welcomed Dhoni with high praise, stating, “Dhoni’s association with ACKO is not just a brand collaboration, it is a meeting of mindsets. He mirrors the values that have shaped ACKO’s journey   customer-first thinking, simplicity, and bold innovation. Dhoni represents everything we stand for   trust, discipline, and the ability to stay calm while reinventing the game. His presence strengthens our resolve to rewrite the playbook for insurance in India.”

This partnership comes at a time when insurance adoption in India is evolving rapidly, particularly among younger, digitally savvy users. ACKO’s efforts to position insurance as less of a chore and more of a safety net for modern lifestyles has already gained traction, and Dhoni’s credibility could amplify that momentum significantly.

Whether it's delivering under pressure, leading with integrity, or innovating from the front, Dhoni has always been ahead of the curve. With ACKO, he is now set to deliver another kind of match-winning performance   making insurance simpler, smarter, and truly accessible for every Indian.

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