Tamannaah Bhatia Becomes Shiseido’s Brand Ambassador in India

Shiseido, the renowned Japanese beauty brand, has appointed Bollywood actress Tamannaah Bhatia as its official brand ambassador for India, coinciding with the launch of the new and improved Ultimune Power Infusing Serum. The launch is marked by an elegant campaign film featuring Tamannaah, who embodies the brand’s philosophy of inner strength, vitality, and confidence. Through this campaign, Shiseido emphasizes that regeneration is not just about skincare but also about empowering individuals to embrace their true selves and transcend age gracefully.

The new Ultimune Power Infusing Serum represents the culmination of over thirty years of Shiseido’s research into skin’s natural strength. Enriched with the patented Power Fermented Camellia Plus, the serum works by penetrating thirty million surface cells to strengthen the skin’s moisture barrier, helping slow down aging while reducing visible signs such as uneven tone, wrinkles, enlarged pores, redness, and other indicators of aging. This formulation aligns with Shiseido’s commitment to combining science, artistry, and innovation to create products that truly transform the skin and build confidence from within.

Tamannaah Bhatia’s association with Shiseido highlights the brand’s dedication to celebrating resilience, empowerment, and radiant beauty. With her captivating presence, she embodies the essence of Ultimune, portraying confidence, vitality, and the freedom to embrace every chapter of life. The campaign film captures these qualities, reflecting Shiseido’s focus on storytelling that resonates emotionally with its audience while showcasing the transformative benefits of the serum.

Kadambari Lakhani, Director at Baccarose Perfumes and Beauty Products, shared her excitement about the collaboration, stating, “We are proud to partner with Shiseido to bring the transformative Ultimune Power Infusing Serum to Indian consumers. This launch introduces advanced skin regeneration technology to the market and reinforces our shared vision of empowerment through beauty. With Tamannaah as the face of Shiseido in India, the campaign celebrates confidence and encourages individuals to embrace the beauty of every stage of life.”

The new Ultimune Power Infusing Serum is now available at Shiseido stores and leading retailers including Parcos, Sephora, Tira, Myntra, and Shoppers Stop with a starting price of Rs.6,500. This launch reinforces Shiseido’s commitment to strengthening its presence in India, offering consumers innovative products and a refreshed narrative around confidence, regeneration, and timeless beauty.

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