Vicky Kaushal Becomes the Face of realme Smartphones Ahead of realme 15 Series Launch

Realme has named Vicky Kaushal as its new smartphone ambassador as the brand prepares for the launch of the realme 15 Series on July 24. The campaign aims to inspire Gen Z and millennials with the message of staying real.

Smartphone brand realme has officially announced Bollywood star Vicky Kaushal as the new ambassador for its smartphone lineup, starting with the highly anticipated realme 15 Series. The brand will unveil its latest series in India on July 24, supported by the new campaign titled “Live for real,” with Vicky leading the charge. Known for his authentic image and deep connect with India’s youth, the actor’s presence marks a bold step in realme’s ongoing mission to strengthen its relationship with Gen Z and millennial consumers.

As the face of the campaign, Vicky Kaushal will feature prominently in realme’s upcoming product promotions. The realme 15 Series focuses on innovation, creativity, and authenticity, mirroring the journey and personality of its new brand ambassador. With AI led features, a refreshed design, and next gen imaging capabilities, the new series is tailored for a generation that thrives on digital storytelling and visual self expression.

Speaking about the collaboration, Vicky shared that the philosophy of being real aligns perfectly with his personal values. He emphasized how important it is to stay grounded and own your journey, values he believes realme truly celebrates through its “Make it real” outlook. The partnership, he said, is about more than just technology, it is about inspiring young Indians to live boldly and truthfully in every aspect of their lives.

Francis Wong, chief marketing officer of realme India, echoed the excitement, calling Vicky Kaushal the perfect representation of what realme stands for. Confidence, originality, and relatability are core to the brand, and these qualities are reflected in Vicky’s own story. Wong added that the partnership is a major step in building a stronger emotional and cultural connection between realme and its audience.

The upcoming realme 15 Series is set to bring exciting updates for users. One of the headline features is AI Edit Genie, a voice based photo editing tool that allows users to edit photos using simple voice commands, adding ease and fun to the content creation process. The realme 15 Pro will be available in three new color options Flowing Silver, Velvet Green, and Silk Purple offering a fresh visual appeal to match its upgraded internals.

With the new campaign and the entry of Vicky Kaushal into the realme family, the brand is not only preparing for a successful launch but is also pushing its image as a youth first brand that believes in being bold, creative, and real.

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