Premiere and Sponsorship Details
Bigg Boss OTT's third season, which premieres today on Jio Cinema, has attracted six major brand sponsors due to its immense popularity.
List of Sponsors
The show will be co-presented by Too Yumm! and Siggnature Finest Silver Elaichi; co-powered by Oppo and Sofy; with beauty partner Lotus and sanitaryware partner Cera. In addition to these key sponsors, there will be further opportunities for brands to participate.
Record-Breaking Second Season
Bigg Boss OTT 2 shattered records, setting new benchmarks for digital entertainment in India and globally. The season garnered an astounding 30 billion+ watch time minutes, drawing in over 100 million viewers. The show's universal appeal in the last season attracted advertisers and brands from various categories, achieving interactive engagement of over 55 million.
New Season Features
The new season, produced by Endemol Shine India, with Anil Kapoor as the new host, promises breakthrough interactive features with the OTT experience.
