Broadcasting Details
Disney Star will produce the world feed and broadcast the event in India as the host broadcaster. This partnership continues Disney Star’s commitment to promoting women’s cricket, a mission that began with the live broadcast of the Women’s World Cup in 2013. The Indian broadcast will feature multi-language feeds for India matches and include the promotion of the ongoing ‘The Greatest Rivalry: India vs. Pakistan’ campaign.
Teams and Tournament Format
The tournament will feature top cricket teams from Asia, including India, Pakistan, Sri Lanka, Bangladesh, the UAE, Malaysia, Thailand, and Nepal. The Indian women’s team, led by Harmanpreet Kaur with Smriti Mandhana as deputy, is the defending champion and has won seven titles to date.
Schedule and Key Matches
India will start their campaign against Pakistan on July 19, following the opening match between the UAE and Nepal. India will then face the UAE on July 21 and conclude their group stage matches against Nepal on July 23. The semi-finals and final are scheduled for July 26 and July 28, respectively.
Statements from Key Figures
Jay Shah, President of ACC, expressed excitement about the partnership with Disney Star, emphasizing its role in promoting women’s cricket and reaching millions of fans across India. Sanjog Gupta, Head of Sports at Disney Star, highlighted their commitment to bringing comprehensive coverage of the event and inspiring the next generation of female cricketers.
Additional Context
This partnership comes at a time when other luxury brands and sports leagues are feeling the sting of slowed growth in China. Companies like Burberry and Hugo Boss have issued profit warnings, while Apple has seen a surge in sales in India, suggesting a shift in consumer dynamics. Additionally, FIFA's failed $1 billion Apple TV+ deal for Club World Cup streaming highlights the evolving landscape of sports broadcasting and the importance of regional broadcasters for future events.
Conclusion
The collaboration between ACC and Disney Star is set to enhance the visibility and popularity of women's cricket, providing comprehensive coverage of the ACC Women's Asia Cup 2024. As the tournament kicks off, fans can look forward to high-quality broadcasts and engaging narratives that celebrate the talents and achievements of female cricketers.
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