Most organisations know that pay and perks alone cannot sustain a motivated workforce. Teams need connection, recognition and space to participate in something that feels bigger than daily tasks. That is the gap ExtraMile Play has been working to close for over a decade. In that journey, the ExtraMile Play employee engagement platform has now secured a fresh round of capital to accelerate its next phase of growth.
The Mumbai based company has raised about five hundred thousand dollars in a seed round led by GSF, with participation from Mount Judi Ventures, GrowthSense and Growth91 as co leads. The funding follows an earlier angel round of eighty lakh rupees backed by individual investors including Chirag Shah, Rahil Bhansali, Animesh Kumar and 1SmallStep, signalling sustained confidence in the company category focus and execution.
Funding plans and product priorities
The new capital will be deployed across three main priorities. First, to speed up product innovation across its software suite, deepening the intelligence and interactivity of its experiences. Second, to strengthen technology capabilities so the platform can scale reliably for large enterprises with distributed workforces. Third, to open up new enterprise verticals and global markets, building on momentum in India and select international regions.
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For investors, this mix of product and market investment reflects a belief that engagement is no longer a nice to have initiative but a measurable business lever. The company proposition aligns with a world where remote, hybrid and multi location teams are the norm and where leaders want formats that go beyond one off events.
What does ExtraMile actually offer employers
Founded in 2011 by Pooja Bajaj, ExtraMile Play began as an employee engagement services firm and has steadily evolved into a B2B SaaS platform. At its core is a library of more than one hundred eighty digital and virtual activities designed using behavioural science and gamification principles.
These activities are built to serve different objectives, from icebreakers and morale boosters to structured learning games, wellbeing formats and diversity and inclusion modules. The content can be delivered for remote teams, hybrid setups or fully on site groups, giving HR and business leaders flexibility across geographies and schedules.
Over the past year, the company has worked with over one hundred enterprises in sectors such as banking and financial services, retail, pharmaceuticals, consulting and information technology. Across these relationships, the platform has engaged more than one and a half lakh employees, offering data on participation and outcomes rather than just attendance counts.
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How does gamified engagement work for modern teams
Gamification in this context does not simply mean badges and leaderboards. ExtraMile experiences are structured to tap into intrinsic motivators such as mastery, autonomy, collaboration and recognition. Activities might involve problem solving challenges, collaborative missions or themed journeys that connect back to company values and learning goals.
The platform helps organisations design engagement programs that are consistent and measurable instead of ad hoc. It aligns play with purpose and productivity by tying each activity to a clear objective, whether that is cross functional bonding, culture building, or reinforcing specific behaviours.
In recent months the company has also launched new product lines centred on learning games, diversity equity and inclusion content, and wellbeing interventions, widening the set of outcomes that clients can pursue through the same system.
Clients, traction and future roadmap
ExtraMile serves a mix of Indian and global clients, including names such as Motilal Oswal, EY, Cipla, Aditya Birla Capital, Edelweiss and Nexus Malls. For these organisations, the appeal lies in having a ready catalogue of experiences that can be rolled out quickly without fresh design from scratch every time.
Founder and chief executive Pooja Bajaj describes the latest round as validation of early backers and team effort. She outlines a roadmap that includes deeper automation, the launch of a mobile app for easier access, and tighter integration of artificial intelligence for personalisation. The vision is to make engagement an everyday part of work, not a quarterly calendar entry.
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With new seed capital, an expanding library of science backed activities and a growing enterprise client base, the ExtraMile Play employee engagement platform is positioning itself as a long term partner for companies that want measurable, technology enabled ways to keep their people connected, energised and aligned.
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