GoKwik has officially welcomed Vargab Bakshi as its new Chief Growth Officer. With an impressive track record at ecommerce giants like Shopify and Wix, Bakshi is now set to lead GoKwik’s ambitious expansion plans across marketing, partnerships, product strategy, and global outreach.

Known for helping shape India’s ecommerce landscape, Bakshi played a foundational role at Shopify, where he was one of the first members of the India team. He helped establish Shopify’s presence in the country and was instrumental in crafting its go-to-market strategy across India and emerging markets. His leadership extended to launching and scaling the APAC partner ecosystem, turning Shopify into a favored platform for Indian D2C brands and developers.

His next stop was Wix.com, where he served as Vice President and Country Head for India. At Wix, Bakshi led enterprise sales, brand marketing, and partnerships while localizing the product experience for Indian users. His focus on accessibility helped drive adoption among non-tech users, freelancers, and digital agencies, significantly increasing brand visibility in the region.

Now at GoKwik, Bakshi is expected to elevate the brand’s growth efforts with a clear focus on product-led thinking, global expansion, and a robust partner ecosystem. He will oversee all facets of growth across GoKwik’s software suite, including its apps on Shopify and other platforms.

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Beyond operational roles, Bakshi is also the creator of GrowKwik, GoKwik’s influencer-led education platform that has become a go-to destination for ecommerce learning. With more than half a million followers across Instagram and YouTube, GrowKwik is a unique initiative that reflects his passion for community-building and brand education.

Chirag Taneja, Co-founder and CEO of GoKwik, emphasized the strategic value Bakshi brings to the company. He highlighted Bakshi’s unique combination of ecosystem vision, empathy for merchants, and global go-to-market expertise as essential for GoKwik’s next phase of growth. As GoKwik looks beyond India, his leadership will play a crucial role in shaping a brand-first, product-driven, and globally scalable growth engine.

Speaking about his new role, Bakshi expressed his excitement to work at the intersection of data, AI, consumer behavior, and commerce enablement. He described GoKwik as an India-first company building globally relevant ecommerce solutions and said he is thrilled to use his experience to help the brand become a household name in growth technology.

With this appointment, GoKwik signals its intent to not just grow in India but also establish a strong global footprint in the ecommerce enablement space.

 

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