Groww Enters Commodities Trading Ahead of IPO, Expands Its Investment Ecosystem

IPO-bound fintech platform Groww has taken another major step in its expansion journey by entering the commodities trading market. The Bengaluru-based unicorn, already a leader in retail stockbroking and mutual fund investments, is now piloting commodities trading  adding a new dimension to its growing financial services suite.

Groww’s Commodities Trading Pilot

According to sources, Groww has enabled active traders on its platform to buy and sell commodities such as crude oil, gold, silver, and natural gas through the Metropolitan Stock Exchange. Trading is available between 9 AM and 11:30 PM, allowing users to take advantage of both domestic and global market hours.

At present, the feature is available to select users via invite-only access. Interested customers can join a waitlist on Groww’s website, after which they’ll be notified when the feature becomes available for their accounts.

This development underlines Groww’s strategy to diversify its offerings and tap into newer investment segments amid an evolving regulatory landscape and market slowdown.

Why Groww Is Expanding Beyond Equities

Groww’s entry into commodities comes at a time when India’s financial regulators, particularly SEBI, have tightened oversight on the futures and options (F&O) segment, an area that previously accounted for a significant portion of Groww’s trading volumes.

With restrictions on high-risk derivatives trading and a dip in overall retail participation, Groww has been pivoting toward broader wealth management solutions. Over the past year, it has rolled out corporate bonds, a margin trading facility, and even launched specialized platforms like Groww 915 for professional traders and Groww W for wealth management.

By offering commodities trading, the platform aims to capture a fresh wave of retail investors seeking portfolio diversification, especially in precious metals and energy assets.

Strengthening Its IPO Story

Groww’s commodities push aligns strategically with its upcoming IPO plans. The company filed its updated draft red herring prospectus (DRHP) with SEBI last month, detailing a public issue of up to ₹1,060 crore and an offer-for-sale of nearly 57.4 crore shares.

The total IPO is expected to raise between ₹5,000 crore and ₹6,000 crore, valuing Groww at an estimated ₹61,600 crore to ₹70,000 crore. The company’s focus on expanding its product range strengthens its appeal to investors ahead of its listing, signaling both innovation and resilience.

Financial Performance and Market Outlook

Groww has maintained its profitability streak even as it navigates regulatory headwinds. The platform reported a 12 percent rise in consolidated net profit to ₹378.4 crore in Q1 FY26 compared to ₹338 crore a year earlier. However, its operating revenue dipped 10 percent to ₹904.4 crore due to reduced trading activity in derivatives.

Despite the slowdown, Groww continues to command one of the largest user bases among Indian brokerages, with over 1.8 crore active accounts. Its steady product innovation and customer-focused approach have helped the platform sustain growth momentum in a competitive fintech market.

Founders and Growth Vision

Founded in 2016 by Lalit Keshre, Harsh Jain, Neeraj Singh, and Ishan Bansal, all former Flipkart executives, Groww’s mission has been to simplify investing for the Indian retail audience. From mutual funds to stocks, bonds, and now commodities, the company is positioning itself as a comprehensive financial ecosystem catering to diverse investor needs.

The acquisition of Fisdom earlier this month further reinforces Groww’s foray into wealth technology, enabling it to integrate advisory and portfolio management under one umbrella.

The Road Ahead

Groww’s latest diversification signals confidence in the Indian retail investment landscape. By entering commodities, it not only reduces dependency on volatile segments like F&O but also strengthens its credibility as a full-spectrum financial platform.

With its IPO around the corner, Groww’s move could be a game-changer both in terms of revenue streams and investor sentiment.

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