Hoopr music licensing marketplace raises 4 crore rupees pre Series A capital

As video content explodes across platforms, the risk of copyright strikes has become a daily worry for creators and brands. Finding music that is both legally safe and creatively relevant is no longer a niche challenge, it is central to how stories are told online. That is the opportunity Hoopr is building for, and its latest fundraise marks a new chapter in that mission. In the middle of this push is the Hoopr music licensing marketplace, now backed by fresh pre Series A capital.

The company has raised four crore rupees in the first tranche of its latest round, led by Inflection Point Ventures with participation from multiple family offices and existing investors. The round values the business at around one hundred sixty crore rupees post money and takes total capital raised to eighteen crore rupees. Discussions are under way with additional investors to extend the current raise.

Where will the new funds be deployed

A significant portion of the funding will go into scaling Hoopr Smash, the self serve music licensing product that sits at the heart of the company offering. The focus is on making it easier for creators of all sizes to discover, preview and license tracks in minutes without long negotiations.

At the same time, Hoopr plans to deepen its catalogues across Bollywood, regional and international music. More tracks across more languages and moods will open up additional monetisation routes for artists, composers and label partners, while giving users finer creative control.

On the technology front, investment will continue in artificial intelligence tools that power auto tagging, copyright detection and creative assistance. These capabilities help match content with the right sound while protecting brands from inadvertent infringement.

What exactly does Hoopr offer creators and brands

Founded in twenty twenty one by Gaurav Dagaonkar and Meghna Mittal, Hoopr operates as a marketplace that supplies copyright free music and sound effects for use in videos, vlogs, podcasts, films, advertising and apps. Its library has grown to more than twelve thousand tracks and effects, supported by intelligent discovery tools and curated playlists inside Hoopr Smash.

Users can search by theme, tempo, instrument, mood or context, then license tracks quickly through clear terms. For musicians, the platform functions as a revenue channel. After initial costs are recovered, Hoopr shares half of the licensing fees back with creators, making payouts more transparent than traditional structures.

The company reports serving more than two lakh fifty thousand creators and over one hundred brands and filmmakers. It has onboarded upwards of thirty thousand individual creators, including prominent names from the digital ecosystem, and counts more than one hundred eighty business clients across sectors.

How does Hoopr connect technology, licensing and ecosystem growth

Hoopr works closely with major labels and rights holders including Yash Raj Films Music, Universal Music, Saga Music, Merchant Records and others, while collaborating with the Indian Performing Rights Society to drive better standards in licensing transparency.

On the product side, artificial intelligence is used to automate tagging, support copyright detection and pave the way for creative tools that can help users visualise how a track might fit different content formats. The aim is to make every use traceable and every creator fairly rewarded, reducing uncertainty for brands that want to stay compliant.

Over the last three years, Hoopr has partnered with more than three hundred independent artists across twenty one regional labels and has disbursed over four and a half crore rupees in royalties. The founders see this as early proof that a technology first, transparent approach can scale both creator incomes and brand safety at the same time.

By combining an expanding library, self serve tools, artificial intelligence and tight collaborations with labels and rights bodies, the Hoopr music licensing marketplace is positioning itself as a key layer in the creator economy infrastructure, helping brands and storytellers around the world use music confidently while ensuring artists are paid fairly.

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