Minute Media Acquires India’s VideoVerse in Major AI Sports Content Deal

Global sports media and technology company Minute Media has acquired India’s AI-driven video platform VideoVerse in a $200–250 million deal, strengthening its leadership in AI-powered sports highlights and fan engagement.

Minute Media, the global sports technology and content company backed by BlackRock, has announced the acquisition of India’s VideoVerse in a landmark deal valued between $200 million and $250 million. The acquisition represents one of the largest SaaS exits from India in recent years and places both companies at the forefront of the fast-growing AI sports content ecosystem.

At the heart of VideoVerse’s offering is Magnifi, its flagship AI-powered SaaS platform that uses computer vision, natural language processing, and machine learning to automatically identify key game moments, generate real-time highlights, and distribute short-form video content across digital platforms. The platform is trusted globally by top sports organizations, leagues, and broadcasters including FIFA, Formula E, and multiple national federations.

By integrating VideoVerse into its portfolio, Minute Media will now provide a fully unified solution that spans content creation, distribution, and monetization. This positions the company to deliver even greater value to rightsholders, publishers, and marketers seeking to engage fans with speed, precision, and creativity. Magnifi’s advanced features, such as multilingual subtitling, automatic thumbnail generation, metadata tagging, and GenAI-enabled content automation, will be complemented by Minute Media’s expansive global distribution networks and monetization tools.

Asaf Peled, Founder and CEO of Minute Media, expressed his excitement at the acquisition, stating, “We are thrilled to welcome the passionate teams and groundbreaking capabilities of VideoVerse into the Minute Media family. This partnership allows us to bring leagues, teams, and publishers a truly end-to-end solution that covers creation, distribution, and monetization. With VideoVerse’s technologies, our brands, partners, and clients will now experience the best in AI-powered content creation.”

The deal is also being celebrated as one of the top five global sports tech exits, underlining the growing recognition of India’s SaaS innovation on the global stage. Dr. Apoorva Ranjan Sharma, MD of 9Unicorns and one of the earliest investors in VideoVerse, congratulated the team, highlighting the significance of this achievement for the Indian startup ecosystem.

Minute Media, which operates iconic sports media brands such as Sports Illustrated, The Players’ Tribune, 90min, and FanSided, reaches more than 200 million monthly users and works with over 400 distribution partners across 14 global markets. The acquisition of VideoVerse strengthens its technology backbone and bolsters its ability to provide cutting-edge solutions to leagues, teams, and media partners.

VideoVerse will continue to expand its presence in India with strategic investments in AI innovation and content capabilities. The collaboration promises to redefine how fans consume sports moments, moving toward a future where highlights are instantly accessible, personalized, and distributed across every major platform.

This deal underscores the increasing role of AI in sports content, where speed and engagement are vital. By combining VideoVerse’s technology with Minute Media’s ecosystem, the partnership is set to shape the future of fan experiences and digital sports storytelling worldwide.

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