Swiggy to Launch Toing as a Standalone App for Budget Friendly Meals

Swiggy is preparing to launch Toing, a dedicated food delivery app built to serve students and young professionals with full meals priced between ₹100 and ₹150. The app will debut in Pune before expanding to other cities.

A Bold Play in the Affordable Dining Space

Swiggy is taking a new step in its affordability strategy with Toing, a standalone app focused entirely on budget meals. Unlike its typical first-test city of Bengaluru, Swiggy has chosen Pune as the launchpad. The city’s large student base and young workforce make it the perfect ground for a concept that blends convenience with affordability. Toing will begin with limited coverage in Pune but has been designed to expand as adoption grows.

Why Pune is the Perfect Starting Point

Bengaluru may be India’s food delivery capital, but it is also highly saturated. Pune offers Swiggy a unique demographic advantage with thousands of students and entry-level professionals who value low-cost but dependable food options. By targeting this group, Swiggy is positioning Toing as the go-to choice for those who seek variety without stretching their budgets.

What Customers Can Expect

Toing will showcase eateries offering complete meals within the ₹100 to ₹150 range. It is designed as a larger, structured version of Swiggy’s ₹99 store but as a dedicated app to create a focused and clutter-free experience. While users can still access budget meals from the main Swiggy platform, Toing’s standalone format ensures price-conscious consumers get a streamlined service built just for them.

Competing Head-On in a Crowded Market

This launch puts Swiggy directly in competition with Rapido’s Ownly, another affordability-focused app. Interestingly, Swiggy recently sold its entire 12 percent stake in Rapido, clearing the path for its own independent strategy in the budget meals category. Market analysts see Toing as a move to strengthen Swiggy’s dominance and avoid leaving untapped opportunities for rivals.

How Toing Fits into Swiggy’s App Ecosystem

Swiggy has been steadily moving away from the superapp model in favour of a super brands approach, creating multiple independent apps for specific consumer needs. Snacc focuses on canteen-style meals delivered in 10 minutes, Instamart leads quick commerce, while the ₹99 store lives within the main app. Toing stands out as a full-fledged affordable meals platform, making affordability the centrepiece rather than a side offering.

Numbers Behind the Strategy

The bet on affordability is not random. Swiggy’s food delivery business has seen steady growth, with monthly transacting users rising from 14 million in Q1FY25 to 16.3 million in Q1FY26, a 16.4 percent jump. Executives credit affordability-focused offerings for fueling this rise, keeping users loyal while driving more frequent orders. Toing is expected to accelerate this momentum further.

The Bigger Vision

With Toing, Swiggy is not just chasing student wallets but laying the groundwork for long-term growth in India’s value-driven market. Affordable full meals present an enormous opportunity, and Swiggy is betting that Toing can become the default app for this segment. Combined with its portfolio of standalone apps like Crew, Pyng, Dineout and Instamart, Toing is another step in Swiggy’s transition from a delivery app to a house of powerful consumer brands.

The Bottom Line

Swiggy’s launch of Toing signals a serious push to dominate the budget meals space. By focusing on affordability, convenience and targeted experiences, the company is strengthening its position in India’s competitive food delivery market and building deeper connections with its youngest and most price-sensitive audience.

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