Picture this- the man of the household doing laundry along with his wife.
And who can forget Abhishek Bachchan, helping his wife in the kitchen, Aishwarya Rai, saying- "Jo Biwi se karein pyaar, woh Prestige se kaise karein inkaar?"
Women have not only transformed marketing and advertising but have also reshaped the very fabric of the industry. As we celebrate International Women's Day, it's imperative to acknowledge the profound impact women have had in the field.
The days of male voices and viewpoints dominating marketing are long gone.
Today, women are at the forefront, challenging conventions and redefining success on their terms. Their ability to connect with audiences on a deeper level, to understand and empathize with diverse consumer needs, sets them apart in a sea of sameness.
Especially when it comes to being the CEO as well as the face of the brand, they are doing it all. Thanks to social media, the times are changing. Women have dominated the D2C space, with small local brands selling specialised products.
Products made by women, for women. What an idea, indeed!
Women in D2C
Take, "Suta," a brand that embodies the essence of modern Indian fashion while celebrating traditional craftsmanship. Suta, a clothing business founded by the dynamic combination of Sujata and Taniya Biswas, is a testament to the strength of women supporting women. Their marketing strategies resonate with authenticity, weaving stories that transcend borders and cultures.
Then there's "Nua Woman," a disruptor in the often-taboo realm of feminine hygiene. Ravi Ramachandran and Swathi Sampath have dared to challenge societal norms by offering personalized period products that prioritize comfort, convenience, and choice. Through their marketing efforts, they've shattered the silence surrounding menstruation, sparking long overdue conversations.
And who can forget "Sugar Cosmetics, a brand known to advocate fore beauty diversity in a market saturated with unattainable standards? Vineeta Singh's brainchild has not only democratized makeup but has also championed inclusivity and self-expression. Their marketing campaigns exude confidence and authenticity, resonating with women of all shapes, sizes, and shades.
These women-led Indian brands aren't just disrupting the status quo; they're rewriting the rulebook. They're proving that success isn't measured solely by profit margins but by the impact we make on people's lives. They're inspiring a generation of marketers to embrace authenticity, diversity, and empathy in their craft.
So, as we celebrate the achievements of women in marketing this International Women's Day, let's not just applaud their successes but also amplify their voices. Let's create a future where women continue to lead, innovate, and inspire, shaping a marketing landscape that's as diverse and dynamic as the world we live in.
