Policybazaar Teams Up with Whilter.AI to Revolutionise Customer Engagement with Hyper Personalised Messaging

Policybazaar has joined hands with Whilter.AI to reimagine how it connects with its policyholders, especially those at risk of dropping off. In a move that blends innovation with intent, the leading insurance marketplace has embraced advanced AI powered personalisation to improve engagement, build stronger connections, and reinforce brand trust.

In a sector where customer communication can often become repetitive and impersonal, Policybazaar recognised the need for a smarter, more contextual approach. The goal was clear reach policyholders in a way that felt relevant, timely, and deeply tailored to their unique insurance journey. This is where Whilter.AI’s platform entered the picture.

By deploying Whilter.AI’s cutting edge AI technology, Policybazaar was able to send more than 30 million highly personalised visual messages. Each one was crafted based on a customer’s policy lifecycle stage, preferences, and location. The result was a 35 to 40 percent spike in click through rates and a marked improvement in customer conversions.

What sets this initiative apart is not just the volume of communication but the quality. Instead of one size fits all nudges, users received creative visuals with smart reminders. Whether someone was nearing renewal or considering an upgrade, the messaging reflected their exact situation. In an effort to reach across India’s diverse user base, the messages were delivered in seven languages including Hindi, English, Tamil, Marathi, Bengali, Gujarati, and Malayalam.

This multilingual, context rich communication was made possible through an intelligent workflow that could manage massive data sets without sacrificing accuracy or delivery speed. The campaign reinforced Policybazaar’s commitment to staying ahead of the curve, not just with products, but with how it builds lasting relationships with its customers.

Shubham Choudhary, Business Head for Growth at Policybazaar, shared that the collaboration helped move the company closer to its goal of creating memorable and meaningful customer journeys. He emphasized how the results clearly show that hyper personalised messaging is no longer optional but essential in the current digital landscape.

For Whilter.AI, this partnership is proof of how its platform can drive both scale and relevance. Co founder Pankaj K Arora highlighted that delivering over 30 million unique visuals is more than just a number it signals a shift in how brands can use AI to communicate with empathy and precision.

As the insurance industry continues to evolve, this campaign stands as a case study in how technology and marketing can come together to create real value. Policybazaar’s investment in this approach signals a larger industry trend where brands are moving away from static campaigns toward adaptive, intelligent storytelling.

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