Virat Kohli and Anushka Sharma Redefine Travel in Dubai’s New Surprise-Filled Tourism Campaign

Virat Kohli and Anushka Sharma are inviting the world to see Dubai through their eyes in a vibrant and deeply personal campaign titled Dubai, Ready For A Surprise. As two of India’s most admired personalities, the couple brings charm, spontaneity, and emotional authenticity to a destination they have long adored.

This is not just another tourism commercial. It is their first-ever destination-centered collaboration, and it reflects something more intimate. The campaign captures the couple surprising each other with thoughtfully chosen experiences that highlight the multifaceted charm of Dubai. From adrenaline-pumping escapades to quiet corners of calm, the film explores a city that keeps reinventing itself for every visitor.

For Virat Kohli, this campaign revealed sides of Dubai that even he had never noticed before. Recalling moments spent at Tapasake at One and Only One Za’abeel or the electrifying atmosphere at O Beach, he described Dubai as a city that always has a surprise waiting. Whether it is a familiar flavor at a favorite restaurant or a brand-new rooftop experience, Dubai remains both comforting and ever-evolving. According to Virat, it is that rare place that grows with you.

Anushka Sharma echoed that sentiment. While Dubai has always held a special place in her heart, this campaign made her feel connected to the city in a way she had not experienced before. She spoke about the joy of unplanned moments and the emotional ease that the city naturally brings. For her, this was not about ticking off locations on a map, but about discovering emotions, making memories, and finding joy in the little things.

Together, they represent the new face of travel – one that is no longer defined by sightseeing but by story-building. Dubai is not just a backdrop. It is a living, breathing companion in their journey.

This campaign arrives at a moment when Indian tourists continue to be a major part of Dubai’s global visitor base. With Virat and Anushka as ambassadors, the campaign delivers a relatable and aspirational message – that travel is about feeling seen, heard, and surprised in the most personal ways.

Issam Kazim, CEO of Dubai Corporation for Tourism and Commerce Marketing, shared that this collaboration feels both natural and strategic. Virat and Anushka bring credibility and emotional resonance to the brand. Their genuine love for Dubai makes them ideal storytellers for a city that thrives on energy, innovation, and emotional connection. He added that as Dubai continues to evolve, it is partnerships like this that help keep its story fresh for returning visitors and new explorers alike.

The campaign is being launched with a hero film, but that is only the beginning. A full 360-degree rollout is in motion across social platforms, digital ecosystems, and offline activations. More surprises, more heartfelt stories, and many unexpected moments will unfold in the coming weeks.

This is not just a tourism push. It is a reminder that the best travel stories begin when we allow places to surprise us. And with Virat and Anushka leading the way, Dubai might just feel closer to home than ever.

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